As marketers, who are aiming to capture the widest audience for our clients we are always on the look out for new tools to make our mark. The latest and most effective method to capture attention in 2023 is Short-form Videos.
Say It in less than 60 Seconds
A Short-form Video, not to be confused with a Short Video, is a short captivating video that delivers an educational, informative or inspirational message in 10 seconds to 2 minutes. The short size varies based on platform but metrics suggest that videos under 60 seconds perform better than their longer-winded peers.
The Undeniably Facts
Limited time to tell your story and captivate your audience may not sound appealing but short-form videos pack a punch of benefits.
Fact 1: Attention Span
We live in an extremely busy world and your target audience has a short attention span. A great short-form video tells your brand story in under 60 seconds.
Fact 2: Clear Concise Message
Dropouts mid story lower return on investment. A great short-form video eliminates the fluff and aims to deliver a clear catchy concise message quickly.
Fact 3: Measurable Metrics
According to social media metrics collators like Google Analytics, Hubspot, Sprout Social, Netbase and more, 'Short-form videos are capable of delivering 25-61% ROI'.
Capture The Right Audience
Short-form videos can be primarily be posted on 3 platforms - TikTok, Instagram (Reels) and YouTube (Shorts). Each platform has its own audience base.
​Platform | Audience Demographic |
YouTube | 15+ |
18-40 | |
TikTok | 10-30 |
So, whether you are looking to target Gen X, captivate Millennials or engage with Gen Z, you can add short-form videos to your digital marketing mix.
Comments